Search
Objective :
Increase your search engine
presence, rankings, no of visitors and ultimately
the sale of your products.
Site Analysis
An overall analysis is first done on your site, to
assess what is needed to best optimize it for the
search engines.
Based on this analysis the proposal is adjusted to
include the necessary work to be done. This may include:
design, layout, navigation, colors, background, fonts,
images,broken links, meta tags, web copy, html validation,
browser and resolution compatibility, loading times,
search engine rankings, site statistics and creating
error pages.
All of the factors listed above have some influence
in attracting search engine spiders and visitors to
your site.
If we design the site all
these factors are already taken into consideration
(which makes it much easier). An established site
that's already indexed by the search engines
will need to be thoroughly analyzed for errors before
optimization can begin.
Keyword Research
One of the basic steps
in search engine optimization is keyword research
. Here Competitive keywords relating to the site
and unique to your domain are found. Keyword research
is done to maximize the impact of search engine
optimization. When your site ranks well, more relevant
customers come to the site leading to an increase
in conversions and hence income for the site. The
accurate identification and careful selection of
these important keywords and key phrases can literally
make or break any web site or online business.
Search
Engine and Directory Submissions
Your site is submitted
by hand to all the major search engines, directories
and some specialized directories. Not all SEs and
Directories have the same rules for submission,therefore
care will be taken to submit to the appropriate
search engines by following their specific guidelines.
Every website needs to be optimized
and promoted to ensure that customers looking for
your products or services can find you.
Without question, search engines
are the most common tools used to unite customers
search ing for new businesses. So the question is,
how do you best take advantage of search engines
to generate business? Xcelcom Service marketing
specialist can help you answer this question, but
often enough it involves a strategy that focuses
on generating quality traffic by creating top listings
and quality site content.
Our
Search Engine Services Includes :
* Consultation and keywords/compitor
research to determine realistic goals and scope
of the project.
* Optimization of site content.
* Extensive keyword analysis.
* Meta-tag creation.
* Site Map creation.
* Source code optimization.
* Site development suggestions.
* Search engine reports.
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Optimization
